Meet Janam Anand
Janam Anand is an advertising industry expert in Miami, Florida, focusing on retail media and advertising. With over ten years of experience, she excels in driving growth for her clients through strategic media and analytical top-down approaches. Janam is also deeply passionate about the arts, culture, and music, mainly as they connect to her personal history.
During her early career, Janam Anand held a position at Boston Consulting Group as a Strategy Consultant within the Gamma Team. As a member of BCG’s Gamma team, which is comprised of analysts and management consultants, Janam worked on numerous analytics projects for CPG clients. She adeptly connected strategic objectives with her clients’ financial outcomes, developing a profound comprehension of evolving consumer demographics and purchasing behaviors. Janam implemented strategies aimed at reducing the replenishment cycle for her clients.
About Janam Anand
Following this, Janam Anand served as the Senior Strategy Consultant at Saatchi & Saatchi X for Proctor & Gamble. In this capacity, she conducted comprehensive end-to-end financial analysis focusing on retail analytics. Janam routinely delivered detailed Gross Merchandise Volume (GMV) reports at the category level to CPG VPs, accompanied by strategic assortment recommendations. She also monitored category-level Average Order Value (AOV) weekly and provided suggestions for enhancing basket-building efforts. Janam significantly improved profitability through her meticulous identification of variable costs impacting Contribution Profit (CP) and her implementation of merchandising solutions to boost CP.
In November 2019, Janam Anand assumed her current role as Senior Director of eCommerce Strategy at Colgate-Palmolive. As a founding member of a client-collocated agency team, she spearheads digital growth for Colgate-Palmolive brands across key Pure Play and big-box retailers. Janam has more than doubled the client’s AMZ share of voice year-over-year through effective conversion-driven programmatic media strategies on- and off-platform, beta testing with AMZ media partners, and substantial investment in paid search to dominate the lower funnel. She also led the launch of three disruptive, AMZ-first oral care brands, overseeing comprehensive go-to-market strategies and crafting key tentpole and seasonally relevant content strategies.
Beyond her professional pursuits, Janam Anand enjoys a variety of interests and hobbies. She finds relaxation and fulfillment in practicing yoga, experimenting with cooking, and immersing herself in activities on the water. Additionally, Janam indulges her creative side as a writer, dedicating her spare moments to penning pieces that reflect her deepest passions, spanning from her love of music to her fascination with history.
Janam Anand deeply appreciates art and music, deriving profound inspiration and happiness from both. She harbors a particular enthusiasm for delving into the history and culture of Punjabi music, exploring its rich origins and tracing its evolution into the contemporary tunes we enjoy today. Janam’s interest in Punjabi music extends beyond passive enjoyment; she actively seeks to understand its cultural importance, traditional instruments, and the impactful artists who have molded its trajectory. This passion for music and art enriches Janam’s life and serves as a creative outlet and a means of forging a stronger connection to her heritage.
To learn more about Janam Anand, visit her Arts & Culture website.
